utf8_bin vs. utf8_general_ci

After reading a thread on the phpbuilder forum I now understand the nuances of UTF-8 character coalation on MySQL. NogDog writes:

utf8_bin: compare strings by the binary value of each character in the string

utf8_general_ci: compare strings using general language rules and using case-insensitive comparisons

utf8_general_cs: compare strings using general language rules and using case-sensitive comparisons

So if the WHERE clause of a query says "WHERE first_name = 'Bob'", the different collations would return matches for first_name values of:

'Bob' : utf8_bin, utf8_general_ci and utf8_general_cs
'Böb' : utf8_general_ci and utf8_general_cs
'BÖB' : utf8_general_ci